With “On-the-Go” trips almost exclusively owned by the convenience retail channel at over 50% of trips—and immediate consumption making up over 90% of non-alcohol Ready to Drink (RTD) beverage sales—it’s imperative for convenience retailers to optimize on every opportunity with shoppers.
Converting shoppers into repeat customers begins with a positive in-store experience in the cold vault. Shoppers must be able to find what they are looking for quickly and efficiently so they can continue on their journey to their next destination. For many retailers, it’s a daunting task to decide what is the best cold vault flow for their potential customers’ shopping preferences. While multiple Key Performance Indicators (KPIs) are typically taken into consideration to articulate a prioritization. The decision often comes down to looking at what others are doing and having suppliers and various resources attempt to articulate what might be considered “best in class”.
We’ve designed an alternative approach to provide data-driven insights around ‘what if’ scenarios. Leveraging the power of custom research through cutting-edge technology and virtual shopping engines, we can create a near infinite number of possibilities around flow.
Reach out to your account representative to get clear insights around what could happen if…
- Carbonated Soft Drinks are first in flow
- The flow kicks off with Energy Drinks
- What the effects of a day part layout are
- Potential outcomes of leading with Hydration
Having an optimal cold vault flow will help your store maximize your shoppers' experience AND drive a higher basket, boost conversion, and elevate sales. ■
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